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Pele paid $120,000 to tie shoes at the World Cup, sparking a feud between Puma and Adidas - US Today News
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One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
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Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
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Game Theory in the Professional Sports Industry : Networks Course blog for INFO 2040/CS 2850/Econ 2040/SOC 2090
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Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express
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Marile firme de echipament sportiv, pact în privința lui Pele. De ce au refuzat Adidas și Puma să-l sponsorizeze pe brazilian - Fanatik.ro
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